I was fortunate to work with the passionate team leaders in the Arts Learning Area of Rossmoyne Senior High School to ‘brand’ their department. This was an initiative to accompany their yearly Arts student exhibition event, MADDD Festival. I designed a brand that encapsulated the entire department with the vision to inspire students and give them a sense of belonging to a community of creatives. The 5 subjects of Design Photography, Dance, Drama, Media and Visual Arts was the rationale for the 5 star asterix design, each with a distinct colour which would be used internally for documents to signify between different subjects. The staff was able to incorporate the brand style into their teaching resources and student communications.

In the years since the project was completed, Rossmoyne Senior High School has become a top design ATAR and visual arts ATAR school in Western Australia. They have also seen an increase in subject selections, student engagement in events and leadership opportunities.